The Job

Social Media Specialist (B2B technology industry)

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Social Media Management

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In short

We are seeking a Social Media Specialist for our B2B technology company in Mexico City. You will develop and execute social media strategies, create engaging content, manage editorial calendars, and analyze campaign performance using various analytics tools. This role requires strong communication, organizational, and technical skills, with a Bachelor's degree and 3-5 years of digital marketing experience.

Responsibilities

  • Collaborate with internal teams to translate marketing objectives into social strategies.
  • Execute strategic social campaign planning for individual marketing campaigns and projects.
  • Develop an organic content strategy and manage the editorial calendar, including scheduling via Khoros Marketing or similar platforms.
  • Generate creative assets using tools like Canva/Adobe and manage related processes.
  • Use social media channels daily for reporting, analytics, and trend analysis (Spreadfast, Trello, Adobe Web Analytics).
  • Moderate and respond to social media engagement with excellent customer service.
  • Test, optimize, and report global campaign results across multiple social media channels.
  • Proactively identify campaign issues and formulate actionable solutions.
  • Understand company business objectives to translate them into social media campaign goals.
  • Monitor social media trends and best practices to optimize user experience through analytics and A/B testing.
  • Communicate work status, potential issues, and successes with team, stakeholders, and external agencies.

Requirements

  • Strong communication skills for crafting messages across various channels.
  • Organizational skills to manage multiple projects simultaneously.
  • Natural networker with the ability to develop positive relationships.
  • Good judgment for handling audience engagement and representing the brand.
  • Adaptability to perform various roles including copywriter, editor, customer support, PR representative, creative director, and project manager.
  • Bachelor’s degree.
  • 3-5 years of experience in digital marketing, including social media account management for a brand.
  • Direct experience with LinkedIn, YouTube, Facebook, X, and Instagram.
  • Fast and independent learner for software, apps, and digital tools.

Desired Qualifications

  • Experience in managing and creating B-to-B content.
  • Experience working in an international corporate environment and/or with global social media channels.
  • Strong initiative and resourcefulness; highly self-motivated.
  • Passion for data and data-driven decision making; strong analytical skills.
  • Ability to communicate results to management in a fast-paced environment.
#social media#marketing#B2B#technology
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Company

Emerson

Job Posted

3 weeks ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Mid-Senior

Locations

CIUDAD DE MEXICO, Mexico

Qualification

Bachelor

Applicants

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