Skilling Content Strategy Lead
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy
In short
The Skilling Content Strategy Lead for Microsoft Events will focus on hands-on and skill-building content across major events like Microsoft Ignite and Build. This role involves integrating skilling modalities into the overall event strategy, managing cross-functional teams, and defining success measures to ensure relevant, accessible, and impactful learning experiences for customers.
Responsibilities
- Own the skilling content workstream for customer events, translating strategy into a focused plan for hands-on labs, workshops, certifications, pre-days, and emerging formats.
- Integrate skilling modalities into the overall agenda and customer journey, embedding accessibility, inclusion, safety, technical reliability, and ease of participation.
- Lead cross-functional resources and partners, set quality and readiness standards, and resolve issues to ensure successful delivery.
- Translate event strategy, product priorities, and customer needs into a portfolio roadmap for hands-on and skill-building modalities.
- Define and manage success measures for the skilling portfolio, including participation, completion, satisfaction, and certification engagement.
- Use audience insights and customer feedback to improve modality design and connect skilling experiences to customer and business outcomes.
- Lead the workstream from planning through closeout, integrating modality plans, schedules, readiness, and measurement with the broader event roadmap.
- Manage scope, resources, budgets, vendors, dependencies, and risks.
- Communicate status, decisions, and tradeoffs clearly to senior stakeholders and working teams.
- Build strong partnerships across Global Skilling, event content, marketing, product, and engineering teams.
- Establish effective operating cadences and influence decisions without direct authority.
Requirements
- 5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.
- Experience leading hands-on learning, technical skilling, instructional content, event content modalities, or a related discipline.
- Demonstrated success delivering complex customer-facing programs within a broader content or event strategy.
- Strong cross-functional leadership and stakeholder management.
- Excellent written and verbal communication.
- Proven ability to manage scope, resources, budgets, schedules, risks, vendors, and measurable outcomes.
- Experience with large-scale global customer events and hybrid experiences.
- Experience with hands-on labs, workshops, technical training, certifications, learning platforms, or skills-based credentials.
- Experience collaborating with broader event content strategy teams.
- Knowledge of modality-specific content governance and quality standards.
- Experience piloting innovative learning formats that can be scaled across an event portfolio.
Benefits
- The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year.
- The base pay range for this role in the San Francisco Bay area and New York City metropolitan area is USD $165,600 - $272,300 per year.
- Certain roles may be eligible for benefits and other compensation.
#Skilling#Content Strategy#Events#Marketing#Microsoft Ignite#Microsoft AI Tour#Microsoft Build#Hands-on Labs#Workshops#Certifications
Company
Microsoft
Job Posted
3 days ago
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Senior
Locations
United States
Applicants
Be an early applicant