Senior Product Marketing Manager, Prime Member Growth
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Product Management
In short
Amazon Prime is seeking a talented Senior Marketing Manager to lead the communication strategy for Prime plans in emerging markets, focusing on member acquisition and growth. The role involves driving vision for Prime plans, partnering with channel teams, and executing innovative marketing initiatives, requiring strong analytical and communication skills with a focus on data-driven optimization.
Responsibilities
- Owns marketing strategy and execution for the business and product portfolio to drive adoption and scale.
- Works with internal teams to jointly define, develop, execute and analyze high-impact go-to-market digital and physical channel marketing strategies merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.
- Develop an understanding of the drivers of customer acquisition and translate those insights into go-to-market programs, campaigns and promotions.
- Executes campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions and maximize ROI.
- Works internally with Business Development, PR, Product Management, Research, Brand marketing, Legal, Retail marketing teams to ensure internal cross-functional alignment.
- Reporting on success metrics related to acquisition.
Requirements
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
Desired Qualifications
- MBA with 6+ years of Product Marketing experience.
- Experience using any of SQL or other analytical tools for conducting data analysis.
- Experience with customer segmentation, profiling, and targeting.
Benefits
- Inclusive culture empowers Amazonians to deliver the best results for our customers.
- Workplace accommodations and adjustments for individuals with disabilities during the application and hiring process.
#Marketing#Product Marketing#Amazon Prime#Member Growth#Digital Marketing#Go-to-market Strategy
Company
Amazon
Job Posted
2 days ago
Employment Type
Full Time
WorkMode
On Site
Experience Level
Senior
Locations
Bengaluru, India
Qualification
Bachelor
Applicants
Be an early applicant