Senior Marketing Manager, Amazon Now

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing

In short

Amazon Now ist auf der Suche nach einer strategischen, datengesteuerten Marketingführungskraft zur Skalierung von Kundenwachstum und -akquise. Diese Rolle ist verantwortlich für die Entwicklung und Ausführung von Marketingprogrammen zur Beschleunigung der Kundenakquise und -bindung.

Responsibilities

Own marketing strategy for accelerating customer acquisition for Amazon Now.
Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs.
Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers.
Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution.

Requirements

6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages

Desired Qualifications

Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Benefits

Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Skills

MarketingExcelTableau

#Marketing#Growth#Acquisition#Strategy#Data-driven

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