Senior Channel Manager, Arla
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Brand Management
In short
Responsibilities
- Define and lead the global channel growth strategy for Milk Based Beverages.
- Develop and evolve global channel frameworks and playbooks (assortment, merchandising, price-pack architecture, promotion, execution).
- Lead Arla's global Perfect Store and Execution Excellence agenda.
- Drive the Beverage Mindset across the Arla Foods organization through training and support.
- Turn shopper and channel insights into actionable recommendations for business planning and decision-making.
Requirements
- Relevant Master university degree in business, marketing, commercial management, or comparable field.
- Minimum 7 years of experience in Channel Management, Commercial Excellence, Category Management, and/or Shopper Marketing within FMCG.
- Proven ability to develop commercial strategies, frameworks, and scalable solutions across markets.
- Strong stakeholder management and influencing skills in complex international matrix organizations.
- Passion for building capabilities and driving change through training, playbooks, and best-practice sharing.
- Experience using consumer, shopper, and market research to inform strategic decisions.
- Excellent English speaking and writing skills.
Desired Qualifications
- Ideally from a leading player in non-alcoholic beverages.
- Local market experience is an advantage, with insight into customer, channel, and execution realities.
- Additional languages are an advantage.
Benefits
- Unique opportunity to shape how Arla's Milk Based Beverages brands win across channels globally.
- Key role in building channel strategies, Perfect Store frameworks, and commercial capabilities.
- Opportunity to work closely with markets and influence senior stakeholders.
- Shape the future of Beverage Excellence in one of Arla's fastest-growing businesses.
- 30-40 days of travel per year.
About Arla
We are more than 23,000 colleagues across 39 countries and 7,624 dairy farmer-owners in Denmark, Sweden, United Kingdom, Germany, Belgium, Luxembourg, and the Netherlands. We aim to create the future of dairy, to bring healthy and sustainable dairy products to people across the world, and to lead the transition towards sustainable dairy farming and production. We work continuously on the farms, at the dairies, and in our administration to reduce our carbon footprint and environmental impact. We are committed to champion good food habits and inspire a healthy life. We collaborate with NGOs and…
Company
ArlaJob Posted
2 days ago
Employment Type
Full Time
Work mode
Hybrid
Experience Level
Senior
Locations
Leeds, United Kingdom
Viby J, Denmark
Duesseldorf, Germany
Söderkulla, Finland
Solna, Sweden
Qualification
Applicants
Be an early applicant
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