Product Marketing Manager
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Product Management
In short
The Product Marketing Manager will develop and implement product marketing strategies for Industrial Air product portfolios to drive revenue growth and market share. This role involves product strategy, commercialization, market intelligence, pricing support, and sales enablement, working closely with cross-functional teams to ensure portfolio competitiveness and alignment with business objectives.
Responsibilities
- Act as the primary marketing owner for the assigned product portfolio.
- Develop and execute product marketing strategies aligned with business objectives and market opportunities.
- Identify customer needs, market trends and competitive dynamics to uncover growth opportunities.
- Lead product marketing activities for new product introductions, portfolio changes and lifecycle initiatives.
- Develop product positioning, customer value propositions, launch plans and go-to-market strategies.
- Develop and maintain a strong understanding of customers, applications, industry trends and competitors.
- Support pricing strategy through competitive benchmarking, market understanding and customer value assessment.
- Develop product messaging, sales tools, competitive materials and training content that improve commercial effectiveness.
- Review portfolio performance and identify opportunities to improve business results.
- Maintain accurate product information, pricing and commercial documentation within company systems.
Requirements
- Bachelor's degree in Marketing, Business Administration, Engineering or a related field preferred.
- Equivalent combination of education, technical knowledge and relevant commercial experience will be considered.
- 5+ years in Product Marketing, Product Management, Business Development, Technical Sales or a related commercial role.
- Background working with industrial, technical or engineered products preferred.
- Experience leading product launches, commercialization activities and portfolio initiatives.
- Experience working cross-functionally with Sales, Engineering, Operations and other business stakeholders.
Desired Qualifications
- Strong commercial understanding and ability to connect marketing activities to business outcomes.
- Ability to translate technical product features into clear customer value propositions.
- Strong analytical and problem-solving skills.
- Ability to develop recommendations based on customer needs, market conditions and competitive dynamics.
- Strong communication, presentation and stakeholder management skills.
- Ability to influence cross-functional teams without direct authority.
- Experience with CRM and ERP systems, preferably SAP.
- Proficiency with Microsoft 365 applications, including advanced Excel skills; Power BI experience is a plus.
- Strong project management and organizational skills.
- Ability to identify gaps and inefficiencies while recommending workable and cost-effective solutions.
- Flexibility and ability to travel up to 20% of working time.
- Proactive mindset and ability to take ownership of initiatives.
- Strong communication skills with the ability to share knowledge, influence stakeholders and promote continuous improvement.
Benefits
- Excellent compensation package, including a flexible benefits plan and generous 401 (k) retirement plan
- Health insurance/ Dental insurance/ Vision insurance
- Competitive paid time off
- Additional technical training is provided for the most qualified candidate.
Skills
SAPPower BIMicrosoft 365Excel
#Product Marketing#Marketing Strategy#Product Commercialization#Market Intelligence#Sales Enablement
About Atlas Copco Group
Atlas Copco Group enables technology that transforms the future. We innovate to develop products, services and solutions that are key to our customers’ success. Our four business areas offer compressed air and vacuum solutions, energy solutions, dewatering and industrial pumps, industrial power tools and assembly and machine vision solutions. In 2025, the Group had revenues of BSEK 168, and at year end about 56 000 employees.
Company
Atlas Copco GroupJob Posted
1 month ago
Expires
in 1 week
Employment Type
Full Time
Work mode
Hybrid
Salary
US$80,000–134,000 · Negotiable
Experience Level
Mid-Senior
Locations
Rock Hill, United States
Qualification
Bachelor
Applicants
Be an early applicant
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