Marketing Science Specialist

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Market Research

In short

Marketing Science Specialist needed to strengthen marketing strategy and decision-making through data, insight, and analysis in an industrial B2B context. This role focuses on ensuring marketing investments are evidence-based, prioritized, and tied to business impact.

Responsibilities

Support customer research and brand health measurement frameworks.
Design and evolve frameworks for measuring marketing effectiveness.
Own the design and interpretation of marketing KPIs linked to business outcomes.
Lead analysis of campaign performance, media effectiveness, and long-term vs. short-term impact.
Support segmentation, targeting, and buyer journey understanding.
Act as a strategic thought partner to Brand, Demand, Content, and Sales teams.
Enable better decision-making by clarifying trade-offs, scenarios, and expected outcomes.
Support business and finance stakeholders by translating marketing performance into commercial implications.

Requirements

Experience in measurement and evidence-based marketing principles (e.g., brand growth, mental availability, effectiveness theory).
Ability to apply these principles in an industrial B2B context.
Track record of working in matrix organizations with cross-functional stakeholders.
Experience translating insights into strategic direction and actionable frameworks.
Background in driving or contributing to structured marketing measurement cycles.
Demonstrated ability to influence and align teams through clarity and structure.
Education in a relevant field.
Curiosity, structured thinking, and confidence to challenge assumptions.
Collaborative, clear communication, and pragmatic approach.

Benefits

Fair and rewarding benefits
Many different career opportunities
Inspiring global environment

#Marketing#Data#Analysis#Strategy#B2B

About Sandvik

Sandvik is a global, high-tech engineering group providing solutions that enhance productivity, profitability and sustainability for the manufacturing, mining and infrastructure industries. We are at the forefront of digitalization and focus on optimizing our customers’ processes. Our world-leading offering includes equipment, tools, services and digital solutions for machining, mining, rock excavation and rock processing. In 2024, the Sandvik Group had approximately 41,000 employees, sales in more than 150 countries and revenues of about SEK 123 billion.

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