Marketing Manager, Attraction, Influence & Marketing (AIM)

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing

In short

Amazon is seeking a Marketing Manager for its Attraction, Influence, and Marketing (AIM) organization in India. This role focuses on executing and scaling Talent Marketing programs to attract hourly talent. The ideal candidate is data-driven, organized, and comfortable with both strategic planning and detailed execution, working with agency partners to develop and measure marketing campaigns.

Responsibilities

Develop and execute integrated marketing programs tailored for local markets, focusing on the employee value proposition and branding.
Use data to assess channel and media effectiveness, prioritize efforts, and optimize campaigns to achieve marketing goals.
Maintain relationships with local staffing and marketing agencies, including onboarding, project briefs, vendor management, and payment processing.
Monitor channel analytics to measure effectiveness and forecast future spend and required activity.
Support marketing programs end-to-end, from self-serve infrastructure to targeted activation for priority hiring domains.
Establish pre-pilot baselines, manage evaluation cycles, and present results to leadership.
Support tech integration requirements, including the transition from third-party tooling to Amazon-native infrastructure.
Act as a point of contact for assigned programs across analytics, PR, creative, and Central teams, contributing to regular reporting.
Partner with analytics and performance marketing teams to validate attribution methodology, track metrics, and translate data into recommendations.
Maintain a thorough understanding of local employment trends and monitor competitor/industry developments.
Document processes, create playbooks, and maintain SOPs to enable program scalability.

Requirements

Master's degree
6+ years of professional non-internship marketing experience
Experience using data and metrics to measure impact and determine improvements
Experience with strong project management skills and the ability to thrive in a fast-paced environment
3+ years of working with or evaluating AI systems experience

Desired Qualifications

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Experience in creating process improvements with automation and analysis

Benefits

Inclusive culture that empowers Amazonians.
Workplace accommodation and adjustment support for individuals with disabilities during the application and hiring process.

Skills

SalesforceTableauMarketo

#marketing#talent acquisition#recruitment marketing#candidate attraction#hourly talent

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