Events, Sr Associate
Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy
In short
Synopsys busca un Associate Senior de Eventos para planificar y ejecutar ferias comerciales y conferencias en Europa Central. Impulsará la generación de leads y fortalecerá la presencia de la marca. Se requiere título de Bachelor y más de 1 año de experiencia en eventos B2B.
Responsibilities
- Plan and execute third-party trade shows, conferences, and sponsorships across Central Europe, owning logistics from venue coordination and booth setup to on-site management and breakdown
- Coordinate with external vendors, internal marketing teams, sales, and technical staff to ensure every event runs on time, on budget, and on message
- Manage event timelines, budgets, invoicing, and payment processing, tracking spend and reconciling expenses throughout the event lifecycle
- Build and maintain lead capture workflows in Salesforce, ensuring quality data flows back to sales and marketing teams for pipeline tracking and follow-up
- Work directly with field marketing and sales leadership to align event strategy with regional business goals and demand generation targets in Central Europe and broader EMEA
- Evaluate event performance and ROI using registration data, lead quality metrics, and pipeline contribution, then share findings to inform future event investment decisions
- Travel up to 20-30% to support on-site event execution, relationship building with customers and partners, and real-time problem solving when things do not go as planned
Requirements
- Bachelor's degree from an accredited institution
- 1+ years of hands-on experience planning and executing B2B events, ideally in technology or technical markets
- Fluent in English or German
- Strong organizational skills and ability to manage multiple events and projects simultaneously
- Experience working in Salesforce or similar CRM platforms
- Willing and able to travel up to 20-30% across Central Europe and other EMEA regions
Desired Qualifications
- Additional European languages are a plus for working across EMEA
- Prior experience working with engineering or technical teams is a plus
- Familiarity with demand generation metrics and marketing automation tools
Benefits
- Comprehensive range of health, wellness, and financial benefits
- Total rewards include both monetary and non-monetary offerings
- Opportunity to work with a high-performing, collaborative marketing team
- Part of a global network of marketing professionals, sharing insights, best practices, and creative solutions
#events#marketing#trade shows#conferences#sponsorships#logistics#venue coordination#booth setup#on-site management#vendor management#budget management#invoicing#payment processing#lead capture#Salesforce#CRM#pipeline tracking#demand generation#ROI analysis#EMEA#Central Europe#English#German