EL Product Marketing Specialist

Marketing, Media & Creative · Marketing & Advertising · Product Marketing · Marketing Strategy

In short

ABB is seeking an EL Product Marketing Specialist to drive market-driven product strategy and go-to-market execution. The role involves creating and implementing local marketing strategies, focusing on demand generation, growth, and customer insights. Candidates should have a background in Electrical/Engineering with at least 3 years of relevant experience.

Responsibilities

Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
Develops and implements annual marketing plan in conjunction with GIS products.
Focus on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance and requested on-time delivery for assigned products.
Create demand through technical promotion, provide solutions and a value base selling approach.
Understands customer needs and drive portfolio optimization and make Roadmap proposal.

Requirements

Education Background: Major in Electrical/Engineering related
Working Experience: 3+ years of product or marketing relevant experience
Position Knowledge/Skills: Fluent on English both in written and oral
Personality: Good communication and interpersonal skills expected, and with good teamwork spirit

Desired Qualifications

Major in Electrical/Engineering related
3+ years of product or marketing relevant experience
Fluent on English both in written and oral
Good communication and interpersonal skills
Good teamwork spirit

Benefits

ABB helps industries run leaner and cleaner.
You’ll be empowered to lead, supported to grow, and proud of the impact we create together.
Join us and help run what runs the world.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative.
We welcome people from all backgrounds and experiences.

Skills

Product MarketingMarketing StrategyMarket ResearchGo-to-market StrategySalesValue SellingElectrical Engineering

#product marketing#marketing strategy#go-to-market#electrical engineering#ABB

About ABB

We are a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future.

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.com\nPrivacy notice & house rules: https://social.abb/social-media-information\n\nBefore applying for a job at ABB , please read our Fraud Warning:…

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