The Job

Director, Event Measurement & Analytics

Marketing, Media & Creative · Marketing & Advertising · Market Research · Digital Marketing · Content Strategy

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In short

The Director, Event Measurement & Analytics leads the measurement strategy for Microsoft's event portfolio, defining how event performance is evaluated and its contribution to audience, customer, and business outcomes. This builder and practitioner role requires deep events and analytics expertise to continuously advance measurement approaches, apply industry practices, and translate data into actionable insights for a complex organization.

Responsibilities

  • Own the event measurement strategy, defining and evolving a consistent framework across the portfolio to connect investments with outcomes.
  • Establish clear measures of success across the event lifecycle, from demand and registration through post-event outcomes.
  • Create common standards and benchmarks for meaningful comparison across events.
  • Ensure measurement approaches remain relevant as event formats, audience strategies, and business priorities evolve.
  • Analyze event performance to identify what is working, what is not, and where to adjust strategy or investment.
  • Deliver clear, executive-ready insights that explain performance, surface opportunities, and inform decisions.
  • Establish confidence in event data quality and consistency, identifying gaps and partnering to improve them.
  • Translate complex measurement and analysis into clear insights for various stakeholders.
  • Advance event analytics and measurement capabilities by partnering across teams.
  • Drive greater consistency and scalability in event reporting, measurement, and analytics.
  • Lead the evolution of event measurement to better understand customer behavior, business outcomes, and event contributions.
  • Apply AI and emerging analytics capabilities to accelerate analysis and uncover insights.
  • Embody Microsoft's culture and values.

Requirements

  • 5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.

Desired Qualifications

  • 10+ years of experience in enterprise technology, digital, or experiential/event marketing, including time in a large multinational organization or a creative/media agency.
  • Deep events domain knowledge: understanding of event planning, production, sales, and industry measurement practices.
  • Demonstrated experience building a measurement or KPI framework from scratch.
  • Working fluency with attribution models, incrementality and control-group design, benchmarking, and understanding their limitations.
  • Hands-on analytical capability.
  • Experience partnering with data engineering teams on telemetry, data quality, and governance.
  • Executive communication skills: ability to translate complex analysis into short, clear recommendations for senior leaders.
  • Experience influencing without authority across a matrixed global organization.
  • Experience applying AI to analysis, reporting, and insight generation.

Benefits

  • Benefits and other compensation information available at https://careers.microsoft.com/us/en/us-corporate-pay
#Events#Measurement#Analytics#Marketing#AI
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Company

Microsoft

Job Posted

21 hours ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Director

Locations

United States

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