In short
IKEA söker en erfaren PR-specialist för att stödja sina kommunikationsstrategier i Storbritannien. Rollen innebär mediehantering, kampanjplanering, krishantering och byggande av varumärkesrykte. Den är baserad i London och kräver minst 5 års erfarenhet inom PR eller mediebevakning.
Responsibilities
- Support the delivery of Commercial and Corporate PR strategies through media relations, campaigns and communications projects.
- Implement media and stakeholder engagement plans across reactive, proactive and activist communications.
- Work closely with PR agency partners to coordinate the planning and delivery of PR projects, including product launches and purpose-led campaigns.
- Manage the PR inbox, responding to media enquiries in a timely and professional manner.
- Monitor media coverage daily, identifying emerging issues, trends and opportunities.
- Assist with responding to issues as they arise and help protect IKEA’s reputation.
- Draft and edit high-quality press materials, including press releases, media statements, briefing documents and Q&As.
- Track, evaluate and report on media coverage and campaign performance.
- Build and maintain good relationships with journalists, media contacts and other external stakeholders.
- Stay up to date with the media landscape, identifying new opportunities to raise IKEA's profile and enhance brand reputation.
- Take part in the out of hours press office rota.
Requirements
- +5 years of experience in a busy press office, PR agency, or media-facing role
- A good understanding of media relations and how the news agenda works, and an awareness of emerging communication trends, digital platforms and social media
- A professional approach that combines measured problem-solving with the flexibility to respond effectively in demanding situations
- Effective teamwork across functions with a client-focused approach, demonstrated by building productive relationships and balancing several priorities
- Experience supporting campaign planning and execution, and launches or events
- Experience working with external agencies, influencers, suppliers, or partners
- Effective communication skills in both writing and speaking, plus a keen eye for detail
- Experience using media monitoring and reporting tools
Desired Qualifications
- Ability to monitor, analyse and report on PR performance and campaign results (desirable)
- Interest in home furnishing, retail, or developing memorable brand stories (desirable)
Benefits
- Starting Salary from £39,000.00 per annum based on experience
- Full-Time, 39 hours per week, Monday to Friday
- Variety of benefits to suit their and their family’s everyday needs
- The wonderful IKEA experience and the many reasons to become one of our co-workers.
#PR#Communications#Media Relations#Brand Reputation#Campaigns
Company
IKEA
Job Posted
2 months ago
Expires
in 10 months
Employment Type
Full Time
WorkMode
Hybrid
Experience Level
Senior
Locations
London, United Kingdom
Applicants
Be an early applicant