Business Marketing Analyst

Marketing, Media & Creative · Marketing & Advertising · Market Research · Brand Management

Smart Summary

AI-generated overview of this position

HCLTech is seeking a Business Marketing Analyst to drive Account-based Marketing programs and communicate key messages to target audiences. This role involves concept creation to execution of ABM for strategic accounts, aiming for mindshare creation, relationship deepening, and demand generation.

Job Summary

To drive Account-based Marketing programs, communicate key messages through campaigns to defined target audiences, creatively showcase our strengths & key differentiators to the industry and key influencers in various accounts

Key Responsibilities

1. Concept Creation To Execution Of Account Based Marketing For Strategic Growth Accounts Aimed At Mindshare Creation, Deepening Relationships And Demand Generation.
2. To Communicate Key Messages To Defined Target Audiences To Establish Thought Leadership, Creatively Showcase Strengths & Key Differentiators To Both The Industry Leaders And Key Influencers.
3. To Execute Strategic Marketing Programs For Accounts Using Multiple Channels – Both Online As Well As Offline.
4. To Work With The Sales Team In A 2-In-A-Box Model To Build Pipeline Through Execution Of Custom Events, Campaigns, External Communication And Superior Customer Experience Across Every Touch Point.

Skill Requirements

Other Requirements

#marketing#analysis#account-based marketing#campaigns#demand generation#Uttar Pradesh#India