The Job

Social Media Manager

Marketing, Media & Creative · Marketing & Advertising · Social Media Management · Content Strategy · Public Policy

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In short

Spotify seeks a strategic Social Media Manager for their New York office to lead campaign execution, platform strategy, and corporate social communications for @ThisIsSpotify channels. The role requires 5+ years of experience in social media management, a strong understanding of cultural trends and audience consumption, and the ability to manage cross-functional teams and agency partners.

Responsibilities

  • Serve as day-to-day campaign lead for social across tentpole and always-on campaigns, managing end-to-end execution from creative briefing through post-mortem.
  • Partner with the Social Media Manager on overarching campaign strategy, translating strategic direction into actionable social plans with clear timelines, deliverables, and ownership.
  • Coordinate with REVERB and other external agency partners on asset creation, feedback cycles, and delivery schedules.
  • Lead campaign war rooms during peak moments, ensuring real-time content is on-brand, on-strategy, and approved.
  • Support communications strategy and execution for Wrapped and other major cultural tentpoles.
  • Manage cross-functional coordination with marketing, editorial, creative, and global market teams to ensure campaign alignment.
  • Run post-campaign analysis, surfacing performance insights, learnings, and recommendations.
  • Own the strategic reimagination of @ThisIsSpotify's presence on X, developing a differentiated content strategy and voice for the platform.
  • Create and publish content for X, including real-time trend responses, campaign amplification, and always-on storytelling.
  • Edit and produce short-form video content to recap campaign moments and cultural coverage.
  • Track performance and surface insights to continuously iterate on what resonates.
  • Serve as the social lead for corporate communications, partnering with the comms team to translate company news, executive messaging, and corporate narratives into social content.
  • Develop social playbooks for corporate moments — earnings, policy announcements, Loud & Clear, and executive thought leadership.
  • Craft copy in the voice of @ThisIsSpotify and executive channels, ensuring tone and messaging align with broader comms strategy.

Requirements

  • 5+ years of experience in social media management, with a focus on campaign execution and platform strategy.
  • Proven track record of leading social campaigns end-to-end for a major consumer brand or entertainment company.
  • Deep expertise across Instagram, TikTok, X, Threads, and emerging platforms — with a strong point of view on what works where.
  • Strong writing and editing skills with the ability to craft engaging copy across different platform voices and tones.
  • Video editing proficiency — you can turn raw coverage and campaign footage into polished recaps and social-native content.
  • Experience managing agency and vendor relationships, including creative feedback and delivery workflows.
  • Sharp cultural instincts — you're always plugged into what's trending and understand how to make a brand part of the conversation.
  • Operational rigor — you can build and manage timelines, briefs, and cross-functional workflows without dropping balls.
  • Comfortable working with senior leaders and cross-functional partners across multiple priorities.
  • Experience with corporate or brand communications on social.
  • Familiarity with real-time social strategy during large-scale cultural or company moments.

Benefits

  • United States base range for this position is $124,000 - $177,000, plus equity.
  • Health insurance
  • Six-month paid parental leave
  • 401(k) retirement plan
  • Monthly meal allowance
  • 23 paid days off
  • 13 paid flexible holidays
  • Paid sick leave
  • Extensive learning opportunities, through our dedicated team, GreenHouse.
  • Flexible share incentives letting you choose how you share in our success.
  • Global parental leave, six months off - for all new parents.
  • All The Feels, our employee assistance program and self-care hub.
  • Flexible public holidays, swap days off according to your values and beliefs.
#Social Media#Campaigns#Platform Strategy#Public Affairs#PR & Communications#Corporate Communications
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Company

Spotify

Job Posted

2 weeks ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Senior

Locations

New York, United States

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