The Job

Senior Technical Specialist

Technology, Data & Digital · Data, AI & Analytics · Data Analysis

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In short

We are seeking an experienced Senior Technical Specialist, specifically an Adobe Analytics Specialist/Senior Analyst, with over 12 years of expertise in digital analytics implementation, reporting, and optimization. The role, based in Noida or Hyderabad, India, involves leading end-to-end Adobe Analytics implementation, defining analytics requirements, configuring tracking, performing deep-dive analysis, and building reports to drive data-driven decisions.

Responsibilities

  • Lead end-to-end Adobe Analytics implementation across multiple digital properties.
  • Define analytics requirements, data layers, and tracking plans with product/tech teams.
  • Create, validate, and optimize Adobe Launch/DTM tagging configurations.
  • Configure custom events, eVars, props, classifications, and segments.
  • Perform deep-dive analysis on customer journeys, funnels, campaigns, and behavioral patterns.
  • Build dashboards and reports using Adobe Workspace.
  • Partner with business stakeholders to define KPIs and convert them to measurable analytics solutions.
  • Troubleshoot tagging issues and ensure data governance and accuracy.
  • Work on A/B testing and personalization initiatives.
  • Support migration, audits, and analytics enhancement projects.

Requirements

  • 12+ years of hands-on experience with Adobe Analytics (Workspace, Reporting, Segmentation).
  • Strong experience with Adobe Launch / Adobe Tag Manager.
  • Good understanding of JavaScript, HTML, DOM structure, and front-end debugging.
  • Experience with Data Layer design and implementation.
  • Strong analytical mindset with ability to translate data into insights.
  • Knowledge of marketing analytics, customer journeys, attribution, and web/mobile tagging.
  • Experience working with cross-functional teams in Agile environments.
  • Excellent communication and documentation skills.
  • Bachelor’s degree in Computer Science, Engineering, Analytics, or related field (or equivalent experience).

Desired Qualifications

  • Experience with Adobe Target (A/B testing, personalization).
  • Knowledge of Adobe Experience Platform (AEP).
  • Experience with SQL or other analytics tools (GA4, Tableau, Power BI).
  • Understanding of cookies, privacy regulations, and data governance.

Benefits

  • Opportunity to work with a global technology company.
  • Be part of a company that puts its people first.
  • Work with clients across major verticals like Financial Services, Manufacturing, Life Sciences & Healthcare, Technology & Services, Telecom & Media, Retail & CPG, and Public Services.
#Adobe Analytics#Adobe Launch#Tag Management#JavaScript#HTML#Data Layer#Analytics#Reporting#Segmentation#A/B Testing#Personalization#SQL#GA4#Tableau#Power BI#Adobe Target#Adobe Experience Platform
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Company

HCLTech

Job Posted

1 month ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Senior

Locations

Gautam Buddha Nagar, India

Hyderabad, India

Noida, India

Qualification

Bachelor

Applicants

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