The Job

CRM Lead

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy · Product Management

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In short

We are seeking an experienced CRM Lead to manage our Salesforce ecosystem, including Sales Cloud and Marketing Cloud Account Engagement. This hybrid role based in Prague or Bratislava requires strong data governance, marketing automation, and business analytics skills. You will be the primary point of contact for local users and collaborate with international teams to drive digital business success.

Responsibilities

  • Serve as the primary point of contact between local users and the global CRM/C4S support team.
  • Own and support the Salesforce Sales Cloud environment.
  • Ensure CRM data is accurate, complete, and aligned with business requirements.
  • Coordinate user onboarding, access management, and system administration.
  • Organize and deliver CRM training sessions and maintain user documentation.
  • Support users and resolve system-related issues.
  • Develop reports, dashboards, and analyses for business and sales activities.
  • Track CRM usage and provide insights for decision-making.
  • Manage the setup and execution of marketing campaigns in Salesforce Marketing Cloud Account Engagement (MCAE).
  • Create and maintain segmentation lists, target groups, and customer journeys.
  • Design, implement, and optimize automation flows, lead nurturing programs, scoring models, and campaign workflows within MCAE.
  • Collaborate with Sales and Marketing teams on lead management and campaign alignment.
  • Monitor campaign performance and provide recommendations for improvement.

Requirements

  • Strong attention to detail and commitment to high-quality data.
  • Interest in working with data, reports, dashboards, and business analytics.
  • Continuous improvement mindset with a passion for optimizing processes and systems.
  • Understanding and knowledge about CRM systems and their purpose.
  • Ability to learn new tools and technologies quickly.
  • Strong communication and stakeholder management skills.
  • Excellent communication skills in English.

Desired Qualifications

  • Experience with Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) or other marketing automation platforms.
  • Experience setting up marketing campaigns, segmentation groups, customer journeys, or automation workflows.
  • Experience as a Salesforce Administrator, CRM Administrator, or Key User.
  • Knowledge of sales, marketing, lead management, or customer service processes.
  • Familiarity with reporting, dashboards, lead scoring, and performance analytics.
  • Bachelor's degree in Business, Information Systems, Marketing, or a related field.

Benefits

  • Laptop and smartphone for work and private use.
  • Sports benefits of €120 per quarter and meal vouchers.
  • Competitive salary and access to global career opportunities within Atlas Copco Group.
  • 3 days a week in the office (Prague or Bratislava) and 2 days home office.
  • Language courses (English) and regular training and development activities.
#CRM#Salesforce#Marketing Automation#Lead Generation#Data Analysis#Business Intelligence#International Teams#Continuous Improvement
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Company

Atlas Copco

Job Posted

1 week ago

Expires

in 1 month

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Mid-Senior

Locations

Prague, Czech Republic

Bratislava, Slovakia

Applicants

Be an early applicant