In short
ABB is seeking a Business Communications Specialist in Bangalore, India, to support the Electrification Business's strategic communications. This role involves developing and executing integrated communications campaigns across media and digital platforms to enhance brand awareness and customer engagement. The position requires a Bachelor's degree in a related field and at least 7 years of professional experience.
Responsibilities
- Support the development and execution of the Electrification communications strategy across media, digital platforms, content initiatives, and thought leadership events.
- Develop customer success stories, draft press releases, media pitches, byline articles, and executive communication materials.
- Coordinate media outreach and track media coverage.
- Create content for social media, LinkedIn, websites, and campaign materials.
- Coordinate multi-channel campaigns through content calendars, asset development, and stakeholder alignment.
- Support the planning and execution of thought leadership forums, customer engagement programs, and channel partner events.
- Ensure brand consistency across all communication materials and external touchpoints.
- Coordinate with Marketing, Business Segments, and cross-functional stakeholders to align messaging and communication objectives.
Requirements
- Bachelor’s degree in communications, Marketing, Journalism, Public Relations, or a related field.
- Minimum of 7+ years of professional experience in Communications.
- Demonstrated experience in developing and executing internal and external communication strategies, corporate communications, and stakeholder engagement initiatives.
- Experience working in global and technology-driven environments.
- Ability to manage communications across multicultural teams and changing business environments.
- Advanced storytelling skills with the ability to create compelling narratives, impactful content, and engaging communication campaigns.
- Demonstrated ability to quickly absorb, understand, and apply new information, technologies, and business knowledge.
- Well-developed verbal, written, interpersonal, and presentation skills.
- Ability to work with stakeholders and collaborate effectively across functions and leadership levels.
- Advanced proficiency in English (written and spoken), with solid editing, content development, and communication capabilities.
Desired Qualifications
- Resourceful professionals with a demonstrated ability to quickly absorb, understand, and apply new information, technologies, and business knowledge in an environment of ongoing change.
Benefits
- Opportunity to support ABB India Electrification's strategic communications agenda.
- Be part of a company dedicated to addressing global challenges.
- Work in a diverse, inclusive, and equal opportunities environment.
- Help run what runs the world and contribute to sustainable solutions.
#Communications#Marketing#Digital#Brand Awareness#Customer Engagement#Media#Social Media#Content Creation#Events