In short
As an Account Manager for the Hospitality sector in Casablanca, Morocco, you will drive profitable growth by developing key customer relationships and business opportunities. This role requires a Bachelor's degree, 5+ years of B2B sales experience in Hospitality, and strong skills in solution selling and negotiation.
Responsibilities
- Develop the Hospitality customer portfolio in line with the IKEA for Business strategy.
- Build and maintain long-term relationships with key decision-makers in the Hospitality sector.
- Identify, qualify, and develop new business opportunities, maintaining a healthy sales pipeline.
- Understand customer needs and translate them into relevant IKEA opportunities.
- Lead customer opportunities from initial contact through negotiation and agreement.
- Collaborate with internal teams to deliver relevant IKEA solutions.
- Grow existing accounts through cross-selling and identifying additional customer needs.
- Manage sales pipeline and follow up on sales, conversion, and profitability KPIs.
- Build market knowledge by following Hospitality trends, customers, and competitors.
- Share customer and market insights to improve the IKEA for Business offer and customer experience.
Requirements
- Bachelor’s degree or equivalent in Business, Sales, Marketing, Hospitality Management, or a related field.
- 5+ years of relevant B2B sales, Key Account Management or Business Development experience, with significant experience in the Hospitality sector.
- Proven experience working with hotels, resorts, restaurants, hospitality groups or similar businesses.
- Proven track record in developing customer portfolios, generating new business and managing strategic customer relationships.
- Experience managing complex sales cycles, projects and multiple customer stakeholders.
- Strong understanding of the Moroccan Hospitality market, including key players, decision-makers and business dynamics.
- Proven experience in solution selling, negotiation and pipeline management.
- Strong digital skills and experience using CRM and sales management tools.
- Fluent in French and English.
- Willingness and ability to travel to customers and business locations as required.
Desired Qualifications
- Good understanding of the value of functionality, form, quality, sustainability and affordability.
- Passionate about people, business and IKEA.
- Driven by understanding customers and creating solutions that add value.
- Energised by building relationships, networks and new business opportunities.
- Motivated by making the IKEA offer relevant, accessible and affordable for business customers.
- Entrepreneurial, proactive and comfortable taking ownership.
- Curious and motivated by learning from customers and the market.
- Driven to achieve results in line with IKEA values.
- Enjoys working through collaboration and achieving results without formal authority.
Benefits
- Full-time position based in IKEA Zenata.
- Some travel may be required.
#Hospitality#Account Management#B2B Sales#Business Development#Casablanca#Morocco