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CBS-BMC-BMC Enablement-Measurement and Insight-Business Analyst-Marketing-Senior Associate

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The opportunity

The Business Analyst will play a Techno-Functional role to analyze multi-channel data, provide actionable insights that support strategic decision-making and enhance business performance. This role involves close collaboration with BMC teams to understand business needs and develop data-driven solutions.

Key responsibilities

Requirements Gathering:

  • Works with business stakeholders to understand their needs and define data and reporting requirements.
  • Consulting with multiple industry stakeholders around tagging and tracking of assets.

Project Management:

  • Manages data-related projects, ensuring they are delivered on time and within budget.
  • Collaborate with cross-functional teams, including BMC marketing and product development to ensure alignment and maximize impact.
  • Continuous Learning and Development:
  • Stay updated with the latest trends, tools, and technologies in data analytics and business intelligence.
  • Stay abreast of industry trends and advancements in marketing analytics, GenAI, Power Apps, Power Automate, Co-Pilot etc bringing innovative ideas and best practices to the team.
  • Continuously improve technical skills and business acumen.

Stakeholder Engagement:

  • Communicates complex data concepts and findings in a clear and understandable manner to non-technical business stakeholders.

Compliance and Risk Management:

  • Ensures that data handling and analysis comply with legal and regulatory requirements.

Skills and attributes for success

  • Ability to clearly articulate and transform data into a story.
  • Engage in cross team collaboration to drive activations from start to end.
  • Eager and fast learner who is willing to expand on core skills.

Qualifications

  • Expertise across prominent marketing analytics tools such as Adobe Analytics / Google Analytics, Marketo, Target, Search Console, Sprinklr etc
  • Strong proficiency with analytics software and data visualization tools (e.g., Tableau, Power BI).
  • Proficiency in Visual Studio and strong skills in SQL or PL/SQL for database development.
  • Experience working with APIs (SOAP/REST) and integrating data from various sources.
  • Solid working knowledge of relational database development.
  • Familiarity with Power Apps and Co-Pilot for enhanced productivity.
  • Strategic thinker with a customer-centric mindset and a passion for uncovering insights that drive business growth.
  • Strong analytical, problem-solving, and leadership skills.
  • Demonstrated leadership skills with the ability to drive projects to completion in a fast-paced environment.

Technologies and Tools

  • Platforms – Google Ads, LinkedIn, Adobe, Viva Engage, etc
  • Analytics – Adobe Analytics
  • Data Base -SQL DB
  • AI – Copilot Studio
  • Project management
  • Business Analyisis
  • Web Analytics Tools

What we look for

  • Ability to think critically, analyze information, and make actionable recommendations.
  • Meticulous attention to detail, organized, and strong project management skills
  • Ability to work as a part of an agile team; independent and showing flexibility during peak hours
Set alert for similar jobsCBS-BMC-BMC Enablement-Measurement and Insight-Business Analyst-Marketing-Senior Associate role in Cochin, India
EY Logo

Company

EY

Job Posted

a month ago

Job Type

Full-time

WorkMode

On-site

Experience Level

0-2 Years

Category

Data & Analytics

Locations

Cochin, Kerala, India

Qualification

Bachelor

Applicants

50 applicants

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