DESCRIPTION

Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon India. Sponsored Ads is our flagship performance ads product and the backbone of our Advertising business. We are strengthening our offering by continuously building and enhancing product capability to improve shopper engagement and advertiser experience.

We are looking for a Principal Product Manager (Tech) to lead Sponsored Ads for Emerging markets . You will be responsible for scaling Ads product capability inline with the business growth in emerging markets.

You will work with a dedicated engineering and ML team and will heavily collaborate with WW Ads and stakeholders from emerging countries. You will manage the complete business of your product area including establishing key metrics, setting and meeting goals on business/product metrics, advertiser engagement, and retention. You will be driving key business and CX metrics like advertising revenue, ads coverage and relevance.

Key job responsibilities
-Identify product opportunities for the advertisement business using data, customer engagement studies and anecdotes. Create detailed near-term and longer-term roadmap for product.
-Build product capabilities that help improve both advertiser experience (e.g. impressions, sales, ease of ad campaign management) and shopper engagement (e.g. CTR, relevance).
-Build ads supply, formats, sourcing and ads relevance enhancements.
-Use ML-techniques to build innovative solutions.
-Play a key role in go-to-market of product features by influencing Marketing narrative and Sales / Account Managment processes.
-Manage all aspects of project including organizing and planning, estimating, managing resources, tracking and controlling, risk & opportunity, quality, documentation and change management.
-Work closely with Tech and ML teams to create execution plans and ensure timely delivery of high-quality outputs.
-Engage frequently with WW leadership and EM leadership to identify collaboration opportunities

About the team
You will be part of the IN Ads product team, reporting to the IN Ads product leader. You will have a dedicated Tech team (SDEs, TPM and SDM) for your Ad product and shared ML resources to help you innovate. Over time, this role will expand and will have people reporting.

You will engage with other key teams in India Ads like Demand, Marketing, Sales and Account Management teams. Beyond these, you will have ample opportunities to interact and influence WW Product, Tech, Applied Science teams.

We are open to hiring candidates to work out of one of the following locations:

Bengaluru, KA, IND

BASIC QUALIFICATIONS

- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience technical product management

PREFERRED QUALIFICATIONS

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement