·       Requirements gathering from RJR business and strategy consultants (vendors)

·       Create Adobe Launch property to integrate it with Adobe Experience Platform and Adobe Analytics

·       Support mobile app and SPA development team in integrating/modifying data layer

·       Analytics tag testing for new implementation needs to be done using the debugger like Charles proxy or Project Griffon

·       Provide detailed test results and validate the test data in test reports

·       Create custom reports/dashboards based on the requirements with Adobe Analytics

·       Create custom report/dashboards in Customer Journey Analytics (CJA)