Applied Intelligence - Marketing Analytics - CDP - 09

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Accenture is seeking a Customer Data Platform (CDP) Consultant/Manager with expertise in marketing analytics. As the point of contact for marketing technology, you will develop a strategic roadmap focused on activation. You will work with a multidisciplinary team to assess and audit the client's marketing technology stack, gather business requirements, and prioritize CDP use cases. Additionally, you will provide hands-on support, data processing expertise, and project management skills. The ideal candidate has 4+ years of experience in implementing CDP solutions and a background in marketing, consulting, or analytics.

Job Description

About Accenture:
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations Services, and Accenture Song - all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

Customer Data Platform (CDP) Consultant/Manager – Marketing Analytics

A Consultant/Manager, Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.
Duties and Responsibilities:
• Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs
• Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.
• Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
• Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
• Assess and audit the current state of a client’s marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect.
• Conduct stakeholder interviews and gather business requirements
• Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
• Prioritize CDP use cases together with the client.
• Create a strategic CDP roadmap focused on data driven marketing activation.
• Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs.
• Provide hands-on support and platform training for our clients.
• Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.
• Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
• Business intelligence expertise for insights, actionable recommendations.
• Project management expertise for sprint planning
• Open to learn new technologies in-line with organizational needs / direction.
Requirements:
• At least 4+ years of relevant work experience of implementing CDP solutions with deep understanding of identity resolution methods
• At least 4+ years of relevant work experience in marketing, consulting, or analytics
• At least 5+ years of experience working in an agency environment
• At least 3 years of experience working with multi-channel marketing hubs by Adobe Experience Platform, Salesforce, Pega or similar.
• Strong understanding of data governance and compliance (i.e. PII, PHI, GDPR, CCPA)
• Experience with analytics tools like Google Analytics or Adobe Analytics is a plus.
• Experience with A/B testing tools is a plus.
• Must have programming experience in PySpark, Python, Shell Scripts.
• RDBMS, TSQL, NoSQL experience is must.
• Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
• Experience in deployment and operationalizing the code is an added advantage.
• Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools.
• Proficient in Excel, MS word, PowerPoint, etc.
Soft Skills
• Strong problem solving skills
• Good team player
• Attention to details
• Good communication skills
Technical Skills
• Any CDP platforms experience e.g., Lytics CDP platform developer, or/and
• Segment CDP platform developer, or/and
• Adobe Experience Platform (Real time – CDP) developer, or/and
• Custom CDP developer on any cloud
• GA4/GA360, or/and Adobe Analytics
• Google Tag Manager, and/or Adobe Launch, and/or any Tag Manager Tool
• Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
• Deep Cloud experiecne (GCP, AWS, Azure)
• Advance level Python, SQL, Shell Scripting experience
• Data Migration, DevOps, MLOps, Terraform Script programmer

Qualifications

Educational Background/qualifications
• B Tech/M Tech from reputed engineering colleges
• Masters/M Tech in Computer Science
• Master degree in Statistics/Econometrics/ Economics from reputed institute
• M.Phil/Ph.D in Statistics/Econometrics or related field.

Set alert for similar jobsApplied Intelligence - Marketing Analytics - CDP - 09 role in India

Company

Accenture

Job Posted

a year ago

Job Type

Full-time

WorkMode

On-site

Experience Level

8-12 years

Locations

India

Qualification

Bachelor, Master, or Doctoral

Applicants

Be an early applicant

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