The Job

Marketing Automation Manager

Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy · Content Strategy

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In short

Ericsson is seeking a Marketing Automation Campaign Manager to join their global Marketing & Communications Hub in Mexico City. This role involves executing and optimizing multi-channel marketing campaigns using Adobe Marketo Engage to drive engagement and lead generation across the Americas region. The ideal candidate will have 2-4 years of experience in marketing automation, campaign management, and email marketing, with strong communication and stakeholder management skills.

Responsibilities

  • Execute and optimize end-to-end marketing campaigns using Marketo.
  • Build and manage email campaigns, nurture programs, and customer journeys.
  • Translate business requirements into automated marketing solutions.
  • Support audience segmentation, lead nurturing, and personalization strategies.
  • Monitor campaign performance and recommend improvements.
  • Collaborate with global stakeholders and provide campaign guidance.
  • Manage campaign processes between Marketo and Salesforce.
  • Troubleshoot campaign issues and ensure delivery excellence.

Requirements

  • 2-4 years of hands-on experience with Adobe Marketo Engage.
  • Strong background in marketing automation and campaign management.
  • Experience with lead nurturing, segmentation, email marketing, and campaign optimization.
  • Ability to manage multiple projects simultaneously and work independently.
  • Strong stakeholder management and communication skills.
  • Fluent English, both written and spoken (mandatory).

Desired Qualifications

  • Experience with Salesforce CRM is a plus.
  • Marketo certification is an advantage.

Benefits

  • Outstanding opportunity to use skills and imagination to push the boundaries of what's possible.
  • Be challenged and supported by a team of diverse innovators.
  • Work in a fast-paced, international environment.
  • Join a company that champions diversity and inclusion.
  • Ericsson Mexico is certified as a Great Place to Work®.
#Marketing#Automation#Campaign Management#Ericsson#Americas#Adobe Marketo Engage#Salesforce#Lead Generation#Engagement#Mexico City
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Company

Ericsson

Job Posted

4 weeks ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Mid-Senior

Locations

Mexico City, Mexico

Applicants

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