The Job

Head of Marketing, India, AWS , Field Marketing-APJ

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Digital Marketing

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In short

Amazon Web Services seeks a senior marketing leader for India to define and execute the marketing strategy, focusing on demand generation, ABM, events, digital marketing, and PR. This player/coach role involves leading a high-performing regional team and driving programs to accelerate customer acquisition, pipeline growth, and brand awareness in India's technology landscape.

Responsibilities

  • Define and execute the marketing strategy for India, a key growth market in APJ.
  • Act as a player/coach, setting long-term direction while overseeing execution across demand generation, ABM, events, digital marketing, and PR.
  • Be the single-threaded owner of marketing strategy, planning, and campaign execution for diverse customer segments in India.
  • Lead and develop a high-performing regional marketing team.
  • Drive orchestration across global marketing functions (IDC, digital marketing, events).
  • Deliver locally resonant programs to accelerate customer acquisition, pipeline growth, and brand awareness.
  • Partner closely with India sales leadership, APJ cross-functional marketing leaders, and global corporate teams.
  • Ensure marketing programs align with business priorities and deliver measurable impact.
  • Create compelling, results-driven marketing plans with market assessments.
  • Oversee implementation of marketing programs including lead generation, eMarketing, product/solutions sales support, reference programs, and customer/developer marketing.
  • Organize and implement marketing events like AWS Summits, exhibitions, seminars, tradeshows, and product launches.
  • Manage and develop the marketing team on a day-to-day basis.
  • Work closely with the Sales team, providing tools, materials, and presentations to help them meet commercial objectives.
  • Develop and execute customer-driven, locally oriented marketing strategies and programs.
  • Build and execute marketing plans for customer acquisition and retention programs.

Requirements

  • 15+ years of professional non-internship marketing experience.
  • Experience driving direction and alignment with large cross-functional teams and agency partners.
  • Experience managing and developing marketing teams.
  • Experience using data and metrics to drive improvements and measure marketing effectiveness.
  • Deep understanding of the India technology and enterprise market landscape.
  • Experience in traditional and emerging media channels including digital display, online video, paid social, and event marketing.

Desired Qualifications

  • Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging.
  • Experience in strategic marketing management and market analysis.
  • Demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives.
  • Experience managing or working within cross-functional marketing and creative teams.
  • Experience communicating complex information and solutions to senior stakeholders and influencing decisions.
  • Experience communicating results to senior leadership.
  • Experience in B2B technology marketing, cloud computing, or SaaS industries.
  • MBA or equivalent advanced degree preferred.

Benefits

  • Inclusive culture empowering Amazonians to deliver the best results.
  • Support for workplace accommodations for individuals with disabilities during the application and hiring process.
#Marketing#Field Marketing
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Company

Amazon

Job Posted

2 weeks ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Senior

Locations

Bengaluru, India

Qualification

Master, Bachelor

Applicants

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