The Job

Experience Marketing Manager Wellbeing & Small Domestic Applicant

Marketing, Media & Creative · Marketing & Advertising · Marketing Strategy · Product Management

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In short

Electrolux Group is hiring an Experience Marketing Manager in Bangkok, Thailand to lead commercial projects for consumer experiences within Wellbeing & Small Domestic Appliances categories. The role involves developing insight-based value propositions, creating innovative consumer experiences, and ensuring impactful go-to-market plans for new launches, collaborating closely with Product Line, Marketing, and Commercial teams.

Responsibilities

  • Lead commercial projects for consumer experiences within WB&SDA categories.
  • Develop insight-based Experience Value Propositions (EVPs) for new BA APAC-specific launches.
  • Capture category needs and consumer insights for WB &SDA APAC.
  • Develop consumer-centric and innovative experiences aligned with PL vision and brand strategies.
  • Ensure Group-led range laddering is supported by strong claims.
  • Brief and review Commercial Launch deliverables for impactful marketing assets.
  • Secure launch excellence towards target audiences through cross-functional collaboration.
  • Enable execution of competitive PACS launches aligned with the Master Marketing Plan.
  • Ensure alignment with Product Line and R&D on execution.
  • Validate and approve Claims with Legal and provide feedback.
  • Contribute consolidated input from BA Experience Marketing to the Innovation Triangle team.
  • Support the Events team in bringing storytelling and experiences to life.
  • Drive local partnership relations and ensure markets follow agreed activations.

Requirements

  • Bachelor Degree or Master Degree holder.
  • 5-7+ years of professional experience in consumer-driven companies (product, marketing, or business development).
  • International exposure.
  • Proven results in previous roles.
  • Fluency in English; regional language skills are a plus.
  • Consumer insights.
  • Team player with strong communication skills.
  • Project management skills.
  • Ability to manage different stakeholders.

Desired Qualifications

  • Experience in FMCG is considered a plus.
  • Demonstrated strategic thinking and strong analytical skills.
  • Proven track record of displaying strong business understanding.
  • Ability to evaluate risks/opportunities and make skilled business decisions.
  • Exceptional collaboration skills and ability to form strong cross-functional relationships.
  • Great communication skills with the ability to convince, influence, and motivate others.
  • Self-driven, problem-solver with a proven track record of delivering great results.
  • Ability to work in a fast-moving environment, being open to new opportunities and evolving priorities.
  • Flexibility in delivering against strict deadlines and dealing with ambiguity.
  • Passion for the work and ability to transmit energy to the team.

Benefits

  • Flexibility of work hours with hybrid work arrangement.
  • Discounts on Electrolux products and services.
  • Medical & Hospitalization coverage.
  • Continuous investment in employee development.
  • Opportunities for career advancement.
#Marketing#Consumer Experience#Product Launch#Go-to-Market
Electrolux Group Logo

Company

Electrolux Group

Job Posted

3 weeks ago

Employment Type

Full Time

WorkMode

Hybrid

Experience Level

Senior

Locations

Bangkok, Thailand

Qualification

Bachelor, Master

Applicants

Be an early applicant