Digital Marketing Manager
Marketing, Media & Creative · Marketing & Advertising · Digital Marketing · Marketing Strategy · Product Management
In short
As a Digital Marketing Manager at Atlas Copco Group, you will shape and implement strategies for Marketing Automation and Conversational Marketing. You will lead a team, manage projects, and collaborate with stakeholders to drive digital growth, reporting to the Digital Customer Journey Manager.
Responsibilities
- Shape and implement comprehensive strategy for Marketing Automation and Conversational Marketing.
- Lead a team of experts and act as project lead for related initiatives.
- Collect feedback from stakeholders and translate it into actionable processes and functionalities.
- Collaborate with PT IT in an Agile way using DevOps boards, setting priorities and ensuring project progress.
- Define KPIs and success metrics, manage the budget transparently, and monitor overall impact.
- Align and collaborate with stakeholders across Customer Centers, Divisional Teams, and PT IT.
- Inspire and support business stakeholders with innovative ideas and drive adoption of new capabilities.
- Focus on building and strengthening your team by defining clear roles and responsibilities.
- Create an environment where people can grow and thrive.
- Work closely with the broader Digital Customer Experience (DCX) team to deliver engaging customer experiences.
- Support the continued digital growth of the Power Technique Business Area.
Requirements
- 5 - 10 years of experience in digital marketing or a closely related field.
- Strong bridge builder who aligns easily across divisions, customer centers, and with the IT department.
- Excellent project and stakeholder management skills.
- Ability to listen actively, gather feedback, and translate it into strategic actions.
- Ability to implement strategy and follow up on KPIs and accountability in your team.
- Conceptual understanding of Marketing Automation and Conversational Marketing.
- Ability to manage team members to take on functional aspects of Marketing Automation and Conversational Marketing.
- Comfortable leading and coaching your team.
Desired Qualifications
- On-the-job-training may be available for those who only partly meet the profile.
Benefits
- International and diverse environment with specialists from different disciplines.
- Culture rooted in Swedish values: family feeling, respect, and diversity.
- Investment in employees' development and well-being.
- Flexible work-life balance.
- Inclusive and caring environment.
- Support and inspiration to grow.
- Ideas are embraced, and continuous learning is encouraged.
- Comprehensive onboarding program, including guidance by a personal godmother/godfather.
- Access to global job opportunities as part of the Atlas Copco Group.
- Interesting compensation and benefits package, including health insurance, paid leave, and retirement benefits.
#Digital Marketing#Marketing Automation#Conversational Marketing#Project Management#Stakeholder Management#Agile#DevOps#Marketing#Antwerp#Belgium