In short
Electrolux is seeking a D2C E-Commerce Specialist in Luton, UK, to drive online sales and enhance the consumer digital journey. This role involves analyzing website performance, managing affiliate marketing, optimizing product merchandising, and collaborating with cross-functional teams to improve conversion rates and achieve commercial goals.
Responsibilities
- Analyze website performance using GA4 and ContentSquare to uncover customer behaviors and conversion opportunities.
- Collaborate with the D2C Sales Manager to align digital strategies with commercial goals.
- Manage affiliate marketing and sales performance and work closely with central team to grow the network.
- Optimize product merchandising to increase visibility and drive sales.
- Enhance the path to purchase, ensuring a seamless and engaging customer experience.
- Partner with the CRO team to plan and execute A/B tests and UX improvements.
- Monitor key KPIs and provide data-driven recommendations to improve performance.
- Lead and support product launches and promotional campaigns.
- Work cross-functionally with marketing, design, product, and development teams.
- Stay ahead of e-commerce trends and continuously refine strategies.
Requirements
- Hands-on experience in consumer goods or e-commerce.
- Strong understanding of sales processes and digital merchandising.
- Solid technical grasp of e-commerce platforms and environments.
- Experience with GA4, ContentSquare, SEO/SEM, and affiliate marketing.
- Fluent in business English; a second European language is a plus.
Desired Qualifications
- Degree-level education is desirable.
Benefits
- Hybrid work model (60% from the office).
- Part of a dynamic, forward-thinking team.
- Opportunity for growth, contribution, and making a difference.
- Part of a global team committed to sustainability, innovation, and creating better living experiences.
- Continuous investment in your development.
- No barriers to where your career could take you.
#D2C#E-Commerce#Digital Marketing#Sales