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Analytics Lead I, Large Customer Sales

Finance, Banking & Legal · Banking & Investments · Financial Analysis

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In short

As an Analytics Lead for Large Customer Sales, you will serve as a strategic consultant, bridging data insights and business decisions for sophisticated advertisers. You will utilize advanced modeling and experimentation to demonstrate the value of advertising spend and influence the future of the advertising industry.

Responsibilities

  • Partner with Google Sales teams to manage strategic relationships with enterprise clients through measurement and ‘learning agendas’ that improve business outcomes.
  • Manage a complex ecosystem of client relationships, across agencies, brands, and internal functions to drive adoption of Google’s measurement objectives.
  • Design and execute in-depth custom analyses and ad-effectiveness studies to quantify the impact of marketing strategies across platforms and media.
  • Collaborate with Product and Research and Development (R&D) teams to identify features for the next generation of Google tools.
  • Lead client pilots for alpha and beta products by evidencing their effectiveness.
  • Educate the industry on Google’s measurement strategy.
  • Author White Papers on developments in Direct Response (DR) and performance marketing techniques.
  • Distill complex technical findings into actionable insights for audiences ranging from data scientists to C-suite executives.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  • Experience with measurement techniques, including A/B Testing, Causal Inference, Randomized Controlled Trials (RCTs), Geo experiments, Marketing Mix Modeling (MMM), or Multi-Touch Attribution (MTA).
  • Experience in data querying and analysis using SQL, Python, or R.

Desired Qualifications

  • 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
  • 1 year of client-facing experience, with the ability to influence across levels.
  • Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
  • Ability to analyze large datasets and distill them into insights that are presented in a logical and engaging story.
  • Excellent written and verbal communication skills with the ability to deliver simple and engaging stories to audiences of all levels.

Benefits

  • Opportunity to work with the world's most sophisticated advertisers.
  • Influence the future of the advertising industry.
  • Work at the forefront of technology.
  • Collaborate with executives and influence market-shaping strategies.
  • Deliver tangible results that significantly impact major global businesses.
  • Drive the growth of Google.
  • Potential for equity grants from Alphabet Inc.
#sales#analytics#large customer sales#digital media#marketing#advertising#measurement#data analysis#experiment design#modeling#storytelling#client relations#product development
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Company

Google

Job Posted

1 week ago

Employment Type

Full Time

WorkMode

On Site

Experience Level

Mid-Senior

Locations

Gurugram, India

Bengaluru, India

Qualification

Bachelor

Applicants

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